Rebecca Gunter explores the very real overwhelm of entrepreneurship — the freedom, the pressure, the self-management, and the endless reinvention. With humor, honesty, and hard-won experience, she reframes overwhelm as information rather than failure, offering practical ways to release perfectionism, take the next right step, and build a more sustainable business one bite at a time.

Losing the spark doesn’t mean you chose wrong. It usually means you’ve grown and your business hasn’t caught up yet.

Good vibes don’t pay the bills. As empathetic humans, we want to lend a helping hand, give out knowledge.